Sirona Consulting
Social Media Assumptions Are Costly

Stop Relying On LinkedIn InMails And Use These Contact Methods Instead.

  What would your boss say if you had a 75% failure rate? Would they be happy? Turn it around the other way (in other words, spin it) – you are successful 25% of the time – would that make it anymore palatable? Well that is what LinkedIn sales people are doing – saying that […]

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Who Would You Like To Meet In Person From Your Social Networks?

    Who would you like to actually meet in person from your social media networks for a beer, wine or coffee? With social networks being truly global many relationships are just being based on tweets, messages, winky faces, comments and emails. In a such a fast moving world, that is to be expected. I […]

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Why Is Content Marketing Great For Recruiters?

How poor is your response rate to LinkedIn InMails (if you even use them)? How many target candidates refuse your request to connect, and how many emails to target candidates go unanswered?  It probably makes for depressing reading, right? Ever wondered why people don't respond to your 'advances'? Maybe it is some of these? Lazy […]

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You Can Now Officially Search For Twitter Lists on Twitter. Here’s How.

  *Great news* You can search for Twitter Lists again. Now this may get all of you excited but if you are in recruitment, sourcing, business development or research it should! Twitter lists are one of the best parts of using Twitter, as they save you so much time, and are brilliant at focusing on […]

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How To Find The Best LinkedIn Groups To Join

  What is still one of the best ways to actually connect with people on LinkedIn? You got it, LinkedIn Groups. But which ones should you join, and more importantly how do you find the best ones to join? Before I get down to showing you, I want you just to consider why you want […]

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Are You Breaking Walter’s Rule With Your Social Media Marketing?

  Are you guilty of breaking Walter’s Rule, when sharing your content on social media? I think we have all been guilty of it sometimes – especially if we have not done our homework correctly and shared irrelevant content with the wrong audience. Walter’s Rule: Don’t share the same boring crap with me that everyone […]