Sirona Consulting
hide and seek

Why Are Recruiters Playing LinkedIn Hide And Seek?

As a recruiter or a sourcer, you want people (applicants, candidates, referrals etc) to find you, don’t you? You are at the very least using LinkedIn and maybe even some other social networks, so it isn’t as if you are being bashful with your digital presence, is it? So why are so many recruiters still playing […]

Facebook graph search

Recruiters: Why Are You Not Using Facebook Graph Search?

  Hands-up if you subscribe to the theory, ‘Facebook is rubbish for recruiting’. Well you won’t be the only one, the majority of recruiters I come across seem to adopt this approach to the world’s largest social network. For many (especially Europeans), it is ‘private’ and restricted to their friends and family, and they leave […]

My BBC Film: How To Sell Your Skills Online

Last year I was asked by the BBC to make a short film for BBC WebWise – their website for sharing different advice online. The director wanted me to explain to viewers how social media can help people better present themselves, to aid their job searching online. With companies and recruiters now using sites like LinkedIn, […]

Social Media Assumptions Are Costly

Stop Relying On LinkedIn InMails And Use These Contact Methods Instead.

  What would your boss say if you had a 75% failure rate? Would they be happy? Turn it around the other way (in other words, spin it) – you are successful 25% of the time – would that make it anymore palatable? Well that is what LinkedIn sales people are doing – saying that […]

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Who Would You Like To Meet In Person From Your Social Networks?

    Who would you like to actually meet in person from your social media networks for a beer, wine or coffee? With social networks being truly global many relationships are just being based on tweets, messages, winky faces, comments and emails. In a such a fast moving world, that is to be expected. I […]

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Why Is Content Marketing Great For Recruiters?

How poor is your response rate to LinkedIn InMails (if you even use them)? How many target candidates refuse your request to connect, and how many emails to target candidates go unanswered?  It probably makes for depressing reading, right? Ever wondered why people don't respond to your 'advances'? Maybe it is some of these? Lazy […]