Sirona Says

Has Search Engine Optimisation (SEO) been around longer than we realise?

Are the principles of Search Engine Optimisation (SEO), a key part of today's web world in terms of Search Engine Marketing (SEM), really that innovative? Compare them to the 'old analogue world' style and see what you think.

Three of the most important aspects of Search Engine Optimisation (SEO) are;

1. Don’t do anything to upset the Search Engines means  in 'old world' parlance Play a straight game
2. Make sure that you’ve got good unique content means  in 'old world' parlance Offer things that add value
3. Do your best to link with other quality and relevant sites means  in 'old world' parlance Hang around and network with interesting people

Is the theory behind SEO that new after all? Admittedly it has been brought up to date, but the underlying concept is no different is it, if you consider the end game?

Can GlobalPitch replace your CV?

This week I received an email regarding this new site - GlobalPitch . It appears to be using the concept of online CV profile that, once created, can be used as part of the recruitment process. You can present your client with the link to the online profile as well as a copy of a CV. It does look a good idea - check out the profile of their CEO Syd Kain as an example - and is very nicely put together, but my reservation is whether they are different enough to of interest to employers. We already have the best business example of this with LinkedIn, so if you have a good LinkedIn profile why would you need anything else?  They do have a nice blog with some good tips on it.