I supposed we shouldn't be surprised to see this type of advert in The Sunday Times Appointments, but never the less, it is a little surprising when you consider most companies still aren't even using web 2.0 on their websites!
Obviously the 'client' is a foreward thinking organisation, and wants to stay ahead of its competition, but (this is a question for all you recruiters) how many true web 3.0 people have you actually come across?
I think it would have been better to gain some excellent PR and competitive employment branding, by using a branded advert, rather than the 'blind' advert that they have used here. I wonder how many more of web 3.0 adverts we will now start to see!!