Just imagine for a moment that you are at a recruitment conference or exhibition and wanted to do something different to engage with people in the audience. Wouldn't it be great to 'randomly' give people in the room gifts, make them feel good and at the same time create tremendous good will and interest around your brand?
Well that is exactly what KLM - the Royal Dutch Airline, did at Amsterdam Schiphol Airport. I am not going to say anymore - but while you are watching this fantastic idea unfold, think how your company could do something like this, internally within your company or externally at an event or conference.
Thanks to Steven Ehrlich for originally sharing this video.
I think the message here is, don't be afraid to do something different - remember there are no rules in the whole social media space - it is just down to your imagination.
Have you got any examples of things you have done or seen done at an event, that is as innovative as this?