As part of a project to look at and examine the recruitment process for a large employer, we commissioned an external market research campaign based around employer brand. The survey was targeted at 1000 16-35 year olds in the UK, and was conducted by one of the UK market leaders in consumer research.
One of the questions, has provided some very interesting - and surprising - insights into how this age group looks for a new job.
When asked what medium they would use to find a job (from a list of about 12 choices) these were the top answers:
- Job Centres - 54%
- Online Job Boards - 47%
- Local Newspapers - 43%
- Company Websites (Direct) - 38%
- Word of Mouth - 33%
- Recruitment Agency - 32%
Has that surprised you, because I was not expecting the top answer to be the job centres! But should it be a real surprise? Maybe we do underestimate the role they can play in recruiting staff?
The only problem I have with them is the calibre (most of the time) of staff, that are in charge of the recruiting interface with clients. They usually have no experience of recruiting , and are there just to -seemingly - process numbers to interviews, whether they are right or wrong. Because of the threat of having benefits cut, many job seekers from job centres are only interested in attending interviews to maintain benefits.
I guess that's why so many companies have had bad experiences with job centres previously. BUT is it time to revisit them and try again? Over half the survey sample of 16-35 years would go to the job centre to look for jobs - maybe it is time to reconsider?
The other surprise, is the number of people that would go direct to company websites to look for a job. This must definitely be a change in the marketplace, as more people have become more web savvy, and (maybe) less trusting of recruitment agencies?
It does highlight the need for companies to put some work into their websites, and to start to make them functional and appealing to job seekers - a good one that has just launched is the new Sky website.
So overall, job seekers between the ages of 16-35, use a mix of sources to find a job. Is that really so strange? I guess not, but the mix certainly is!!
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