Fancy dusting off your crystal balls? Or do you just want to be downright confrontational ( let's save that for Peter Gold eh?) Maybe you actually believe you have some industry insight?
Why? Well, last week Bruce Morton the CMO for Allegis Group Services made me aware of a project he is doing on his website AGS2020.com, that I duly added my video opinion to. On it asks a very simple question - where is the recruitment industry going to be in 2020?
I thought it would be great to see what you think............ on the basis that there are a good number of you out there that - shall we say - have an opinion! :-)
So I will get you started with what I said on video for Bruce.
By 2020, market forces will have changed the recruitment landscape. While we talk about quick change in our industry, experience tells us that we are notoriously slow in reality at changing. Yes there will be change due to social recruiting, but I think that will just become part of the recruiting landscape very quickly. So while I haven't come out and predicted things like recruitment being 100% mobile or everyone working virtually via video link-ups etc, my thoughts are a little bit more pragmatic:
- The service providers like the big recruitment agencies, RPO's and (even) job boards will just get bigger (by acquisition) and competitive advantage (low rates and scale, making it impossible for others to compete). They will become all encompassing global super-recruiters.
- The niche companies will develop stronger propositions in their market verticals, and building stronger relationships through tight and focused community led environments (the clients happy paying a premium for access to the specialist talent) << starting to see this now, but it will get more prominent as recruiters start to realise the power of talent communities.
- The complete middle tier will disappear. All the low value-add generalist recruitment agencies and small and medium sized job boards (and others that fail to accept social and demographic changes) will either go out of business or be swallowed by acquisition. I think that we we will start to see a hybrid appear in the marketplace - job boards and agencies merging to try and provide an end-to-end solution to rival the big players that will have taken over the marketplace.
Clients will be further developing their own direct sourcing propositions and combined with technology changes (the ATS providers actually evolving their propositions much better - maybe that is a step too far!), and a much fuller understanding of talent mobilty and employment flexibility. They will only pay niche providers for niche people they can't access (as they always have) or simply outsource the whole operation to the big ones.
- Yes, there will be a whole raft of new products, platforms and online mobile improvements, but for me the client mentality shift to having to finally accept responsibility for their future talent is the big change we will see. By finally accepting this, they will (finally) bring in the right people to their companies board rooms to deliver and manage it - talent and recruitment professionals, with the vision (and now budget) to drive this change.
There you go - my thoughts (as I said, evolutionary not revolutionary)
So, am I talking crap? What do you think? Where do you see our industry in 2020?
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