One of the many things I like about writing this blog, is the way some of my posts drive conversation and subsequent actions. This is what happened earlier this week following the post I wrote about JobGrams last week. You may remember they are visual interpretations of company job vacancies - both pictures and videos.
These JobGrams prompted an interesting conversation with a client earlier this week, about visualising people's elevator pitch. If you don't know what I mean by this.......
An elevator pitch is a short summary used to quickly and simply define a person, profession, product, service, organisation or event and its value proposition.
You do have an elevator pitch don't you? By the way it needs to be no more than 30 seconds long!
Anyway back to the conversation I was having.
The client posed the question, "Instead of someone giving a verbal elevator pitch, could it be shown in a picture? Would it be possible for someone to be able to 'read' a picture and understand quickly what you do?"
Great question. And that got me thinking.
So I had a go at producing a graphic (picture) explaining what I do at Sirona Consulting.
For a first attempt I think it sums up well what I do at Sirona Consulting, and probably takes the same amount of time to digest as listening to a verbal elevator pitch.
Of course the added bonus is that this can be shared across all forms of social media - perfect in the world of social recruiting. And with the new addition of media on your LinkedIn profiles it is a good way of someone quickly visualising what you do as they are reading your LinkedIn profile. Here is my visual elevator pitch attached to my LinkedIn Profile.
So, can you visually describe what you do? Why not give it a go and add it to your profile? And of course with you trying to make it easy for people to understand what you do (on your LinkedIn profile) this is another way you can make your LinkedIn profile 'do what it says on the tin'!
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