Image segment from this infographic on content marketing
Last year I tested the waters with you regarding social media content workshops (for recruiters), and the interest I received was excellent. So as promised I have now gone ahead and the first two Inbound Recruitment Marketing (for recruiters) Workshops are now live (meaning you can book them!) for February and March.
The content is self-explanatory below or if you would rather just go straight to the Eventbrite booking page the link is here. The focus is purely on recruitment and meeting the objectives of recruiters - candidate attraction, client attraction, brand, marketing etc
If the demand is there then we will run them regularly through the rest of this year, both in London and in other cities as required.
If you have any questions about them you know where I am :)
Inbound Recruitment Marketing Workshop
Maximising Social Media Content For Recruitment
The Inbound Recruitment Marketing Workshop is focused on helping recruiters understand how they can use the power of social media content to help them meet their recruitment objectives - whether they be candidate attraction, candidate engagement, building employer brand, increasing digital footprint etc. We limit the numbers on each workshop to ensure they are interactive and fun.
Historically in the recruitment industry, the focus has been on outbound marketing - calls, emails, mailshots, advertising, job boards etc. But over the last few years we have seen these methods of candidate attraction take longer, become less reliable and ultimately deliver fewer quality candidates for recruiters.
Social media platforms like LinkedIn, Twitter, YouTube, Facebook, Google + and (more recently) Pinterest have presented people with more choice, options and opportunities to find, research and apply for jobs, as well as the ability to engage more directly with recruiters.
What has changed for recruiters?
Social media has added a new dimension to recruitment – inbound recruitment marketing. This is defined as the concept of earning the attention of candidates, making yourself easy to be found online and attracting candidates to your website by producing content they value.
What does that really mean to you?
Recruiters can now use the power of social media content marketing to create a steady inbound stream of relevant candidates that are interested in jobs and opportunities.
Inbound recruitment marketing has many benefits:
- Improves brand awareness
- Drives more organic traffic/ search traffic
- Helps your natural SEO
- Improves your digital footprint
- Increases your ‘free’ direct candidate flow
- Differentiates your business in your industry/sector
- Provides social ‘proof’ of your knowledge/expertise
- Starts the candidate engagement earlier
- Reduces advertising costs
And remember, with social media now firmly part of everyday life, inbound recruitment marketing is going to become a very important part of the marketing mix for recruitment companies.
Social networks explored during the day will include LinkedIn, Facebook, Twitter, YouTube, Pinterest, Instagram, Blogs, Flickr, Google +, Skype, Foursquare, Quora and any others that appear!
The types of social media content suitable (or not) for recruitment
We look at different examples of how different social media networks can be used to benefit recruitment.
Good content needs an audience
We show you how to find your audience and understand how to interest them with your content
The power of original content
Learn how to create your own original content (more easily than you think)
Sourcing and managing great content to share
Use free tools to identify and build a pipeline of relevant content to share with your audience
Content sharing tools and strategies
Posting secrets, cross platform posting, curating content, scheduling tools and proven strategies
Best practices for responding and engaging via the different social networks
How you measure inbound recruitment marketing
They will be used during the entire day to illustrate and demonstrate
Inbound recruitment marketing toolbox
As part of the course material, we will provide you with a selection of proven tools and platforms to help you get started / improve your inbound recruitment marketing.
Who should attend?
The inbound recruitment marketing workshops are designed for anyone in recruitment, either agency recruiters or corporate (in-house) recruiters, that wish to leverage the power of social media to increase their effectiveness in attracting and engaging candidates.
It would be applicable for recruiters, agency owners, recruitment marketers, third party recruitment providers (i.e. fixed fee or RPO), recruitment managers and recruitment service providers.
Our courses are held in central London, and are limited to group sizes of 18 attendees to keep the workshop interactive and fun. They are fully inclusive of course materials, buffet lunch and refreshments.
- Time: The workshop starts at 9.00am (arrive from 8.30am) and finishes at 4.30pm
- Dates: The workshops will be held on the 13th March
- Group size: The workshop has a maximum of 18 attendees
- Materials: This workshop includes workbooks for attendees and post-workshop email support
- Wifi: There is wifi provided at the venue, allowing you to use your own laptops and tablets if you wish to during the workshop.
- Price: Tickets are £359 + VAT. To book use the form above or contact Andy Headworth via firstname.lastname@example.org to pay by BACS.
- Venue: CILIP, 7 Ridgmount Street, London WC1E 7AE
- Please note our workshops are a ‘no-suit’ zone
Trainer >> Me!
We work with recruitment agencies and corporates to help them integrate social media into their existing recruitment strategy and recruitment processes. If you require guidance, advice or social recruiting training, get in touch today.