This is a little end of year rant on a subject that winds me up every single day, when I look at adverts, websites, posters and shop windows walking down the high street!
Everyone is now using the ubiquitous logos of Twitter and LinkedIn, placing them (seemingly) on anything that moves connected with their corporate brand.
I have absolutely no problem of course; online, they are (usually) hyperlinked to the relevant Twitter and Facebook accounts the company wants you to follow. Simple.
BUT and it is a big BUT: why do people make the mistake of doing the same thing offline where you can't add a damn hyperlink? They just post the logos and expect people to find them!! Not as straightforward sometimes, with the need for unique names on both Twitter and Facebook. I am sure you know what I mean, you see it every day. Just like this below:
The problem with this is simple.....
Where do I go to follow them? What is the Twitter name or the Facebook page name? Are the readers of the advert, poster, shop window, newspaper etc etc expected to be mind readers? Do you really want to take the chance that interested people won't find you on Twitter or Facebook?
This is, for me, the most dumbest marketing message you can give - a call to action with no defined destination to send people to!
With a simple addition of some names and maybe even a QR code you can make it so much better:
If you take the guesswork and the need for mind reading away, you might actually get more people following you on Facebook and joining your Facebook page!
[If you wondering about the QR code, and how to make them, all you do is insert a URL into this QR code generator and you get your very own QR code for free].
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