Facebook have finally crossed the divide into recruitment with a new app called Work For Us. This new app allows companies to post jobs and receive applications via Facebook. This really is where recruitment meets with a social network to become social recruiting!
Obviously, some companies are going to get a bit twitchy with this concept, and will of course want to drive traffic back to their career sites. But for some companies they may want to reconsider their recruitment strategy full stop, and send people to a fully social recruitment page. Many company fan pages already have jobs fed through to then via RSS feeds, which is free and trackable, so they will probably not be interested in this approach. But, for the many 1000,s of SME's out there, I am sure this would be of interest, and will only grow, surpassing the 2000+ companies that are already using it to good effect.
The costs are very low for the job ads - much, much lower than the job boards.1 job listing - Free
5 job listing - $9
25 job listings $49
75 job listings $199
Unlimited job listings $499
With fan pages being indexed by the search engines like Google, is this a potential future body blow for job boards? Will it even scare them? Should they even be bothered?
I don't know the answer to this, but judging by the speed the Facebook juggernaut is moving, I wouldn't want to bet against them stealing a big share of the market.
What do you think? Would your company use an app like this on Facebook? (why wouldn't you, more to the point?) Does this make you reconsider Facebook as a potential bigger part of your recruitment strategy?
