Last week I saw a tweet on Twitter from SocialHonesty, that really resonated with me with regards to recruitment. She summed up the essence of the changes brought about by the 'magic words' social recruiting.
I have taken the tweet and made it graphical (below). Having met with a good number of recruitment companies over the last few months, I can say with any doubt, that many recruiters are still definitely pre-social recruiting! Right or wrong, that's where the majority are.
When will Recruiters realise that there are great resources out there in the world of social media like LinkedIn (still many recruiters are not using it properly - some not at all!!), Twitter, Facebook and Google, that can be used to really improve the recruitment process. Social recruiting isn't a fad anymore, it is real and it is here right now!!
It doesn't mean that other channels like job boards are finished, they are not. It also doesn't mean that you forsake every other recruitment channel for social media channels, because they still all work, and they very much part of the mix. But, social media channels should become a valuable addition to your recruitment armoury - not next month or next year, but right now!
By next year, social recruiting will just become a normal part of recruiting new people, and the word 'social recruiting' will probably be dropped from conversation, reverting to just plain old 'recruiting' again.
If you are still in pre-social recruiting mode, I would be interested to know why you haven't made the step forward yet? Maybe you could share your reasons in the comments below?