Last week when reading the excellent newsletter called The Buzz from JobSiteAdvisor, I saw a link to a great video from the thought leader Seth Godin. It is so good that I have included it in this blog for you to watch as well.
If you have never seen Seth in action, then this video will be a treat for you. This is the one where he talks about The Purple Cow (it is a truly brilliant analogy) - which is one of my favourite books - as well as other things. He asks you to consider the question you should be asking - is your business remarkable?
So grab a coffee, sit back and watch this excellent video.
