Microsoft's attempt to go after the gen Y'ers with weirdness!!
Gen Y'ers beware, Microsoft are going straight for you. They know that they have an 'issue' over coolness with the gen Y'ers (particularly the younger end of that generation), so their designers have been a little busy. They have created a new career site, specifically aimed at appealing to the gen Y'ers, and when you see the screen shots below, I think you will agree - only the gen Y'ers will even be vaguely interested in this approach!! Kris Dunn over on Fistful of Talent thinks the site is aimed at Apple converts.
The main menu page does look like a grungy strange hand drawn graphic, but
will it appeal to a gen Y'er thinking of looking at Microsoft as an employer?
And then you get lucky, as you can get your self into the Genius Lounge...Wow!! But that music.....................ouch!
The only shame about this innovative site (and others like it) is that at some stage it takes you back into the main Microsoft careers site, and normality....
So for all the ingenuity and clever design they end up here.
I applaud Microsoft, as one of their other career sites, is the one of the best out there. But will this really have the desired effect and help them recruit gen Y'ers - I hope for their sake it does, but I don't think it will!!




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