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  • Andy is the owner of Sirona Consulting,and helps & advises companies about recruitment strategy, processes, methods and how to use social media as recruiting tools. NEED SOME HELP? Email Me

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« Taking Blackberry addiction a little too far....... | Main | The New World of Work - fail to engage with generation Y at your peril! »

June 17, 2008

The Yell.com gadget - example of a new recruitment tool from Google

Last week I sat through a Google webinar, and for the first time I saw google gadget advertising. It is a very clever way of using paid advertising in the same as PPC, to reach jobseekers. I am not yet sold on how effective this is going to be, but because it is only limited by the ideas that companies' web developers, have it could be quite interesting. I am sure that like other gadgets, if they interest people then they will go exponential virally. Anyway, judge yourself with the first of its kind, Yell.com.
There are three parts to the gadget:

1. Video
Yell_gadget_1








2. Games
Yell_gadget_2








3. The actual jobs
Yell_gadget_3








It does look appealing and it certainly entices the viewer. But how effective they will be over a Google Adwords campaign, I am not so sure. Only time will tell!!

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