The Yell.com gadget - example of a new recruitment tool from Google

Last week I sat through a Google webinar, and for the first time I saw google gadget advertising. It is a very clever way of using paid advertising in the same as PPC, to reach jobseekers. I am not yet sold on how effective this is going to be, but because it is only limited by the ideas that companies' web developers, have it could be quite interesting. I am sure that like other gadgets, if they interest people then they will go exponential virally. Anyway, judge yourself with the first of its kind, Yell.com.
There are three parts to the gadget:

1. Video









2. Games









3. The actual jobs









It does look appealing and it certainly entices the viewer. But how effective they will be over a Google Adwords campaign, I am not so sure. Only time will tell!!