Generation Y'ers are now being employed as consultants to coach 'senior leaders' in new technologies. The phrase adopted for this is 'reverse mentoring', and Time Warner have appointed gen Y'ers to give 90 minute mentoring sessions to its senior leaders at $500 per session.
They are giving advice on subjects such as iPods, social networking sites such as Facebook and MySpace, and are even getting some of these senior leaders into chat rooms!!
Well done to Time Warner for having the kahuna's to actually engage with gen Y'ers on their terms. The gen Y'ers are the most technically advanced generation ever, so it makes absolute sense for the gen X'ers and the boomers to use them for specialist advice.
I wonder how long it will be before Accenture open up their own gen Y division, and start charging stupidly high fees to reverse mentor senior executives in new technologies?
