What is it with companies that continually moan about recruitment and retention issues, but still choose to do little about engaging with job seekers? Why is it about engaging with their future employees that is so awful anyway?
Web 2.0 has been talked about now for what seems like ages - in fact there is now talk of Web 3.0 and web 4.0!!
Whatever the talk, there seems to have been little take up by companies, even though Web 2.0 is what candidates actually want from a corporate website (actually any website)!!
The latest findings in the CIPD 2008 Recruitment, Retention and Turnover survey, show that a massive 80% of organisations do not currently use Web 2.0 online methods to attract or recruit employees with only 8% planning to start using the technology in the next year. WHY?? Are they mad?
- Why don't they want to engage with their potential employees with social networks, blogs and forums?
- Could this be the reason why there is such an issue around talent shortages?
- And if they won't engage with their prospective job seekers, does that also mean they lack engagement with their existing employees? Maybe that answers why companies are struggling to retain their staff?
- Do companies just think that Web 2.0 = Facebook and MySpace, and because of that dismiss it?
- Don't they know that with the extensive broadband coverage, more job seekers than ever are online and want to interact?
- Although other generations are online, do they understand that their future lifeblood, predominately lives online and expects to engage with companies online?
Come on employers, web 2.0 technology gives you a great opportunity to bring your employer brand to life, and create experiences online that allow potential and future employees to experience what it will be like to work within your company. They can watch videos of your workplace, view photographs, ask questions online and get involved with your company even before they send you a CV.
How can that be damaging to your company and your brand? If you don't actually dip your toes in the web 2.0 waters, then you will never even get a chance to find out how warm they can be!
