Web 2.0 as it should be used.

There aren't too many websites that are currently utilising multiple social media technologies on their website. Chris Russell has highlighted the American company Southwest Airlines as a good example. They are using a blog, a photos stream via Flickr, video stream via YouTube, an interactive poll, RSS feeds and Podcasts. And to add to that they link to the social media sites of YouTube, Facebook, LinkedIN and Twitter from their page footer. (not sure about the URL though!)

And when you have a look at the site you will see it is not overly cluttered, it actually works very well. It's a shame there are not other companies prepared to be brave with web 2.0  and social media technologies!