When I saw this online, I first thought it was a p*** take. But then I realised that actually it is something that should be read in more detail - after all they have a patent pending(!!!). A little clue on this - it's in the name ....Handvertising - simple but true! If there was anything out there to appeal to the socialites that are the Generation Y'ers, then this is it.
It is quirky enough to appeal to them, and also it gives them something else to prattle on about, in a non-meaningful way on Facebook and Myspace. 
Of course there is a business sense to this for events, bars and clubs, but no doubt there will soon be a cult like status afforded to certain "limited edition" hand prints!! For all us Generation X'ers and Boomers, our answer would be simple - we would give them a pack of coloured pens to draw on their hands with - much more fun!!
It does make you think what other body parts they have tacked on to ..'vertising' and registered as web domains doesn't it??
