They are the WWW Multi-People - the Media Snackers

There has been much written about generation Y- who they are, what they are, what they do, their attitude to work etc. But trying to explain to people who have never heard of the phrase generation Y, can sometimes be very challenging. Have you tried explaining to a boomer about how the gen Y's are THE next most important part of the workforce? Just try it and see the abuse you get!!
Something that might help is a video that in 1.27 minutes explains succinctly what these 'youngsters' are all about. Interestingly they are referred to as Media Snackers in this great video, by the company of the same name. I think DK (the founder) has coined a much more descriptive name than generation Y!
They describe this generation as the WWW generation - Wherever : Whenever : Whatever - and for a parent who has a two daughters in this age group, I think that sums them up perfectly. So enjoy this definition of a media snacker!