Jumptags - a challenge to the leader, Digg??

Yesterday I was at the Internet World Exphibition at Earls Court, and met with Jumptags. While talking to the UK Country Manager, I was very surprised by the lack of clarity of what the product actually is. He did of course give me the website URL (nicely placed on the back of a green rubber frog!) and told me the website was self explanitory (good sales pitch!).  So here is the official description of what it is:

Jumptags.com is a revolutionary Web 2.0 social bookmarking web service that allows you to collect, store, share and distribute web bookmarks, videos, notes, RSS feeds, contacts, and much much more…

Designed with breakthrough next-generation web technologies, Jumptags.com offers the easiest, fastest and most intuitive way to manage online resources. You will be able to create and share collections of online resources, facilitating joint contribution and collaboration. What’s more, Jumptags.com’s revolutionary browser toolbars (add-ons) will improve your web productivity beyond recognition…

So are you clear now??