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« Jumptags - a challenge to the leader, Digg?? | Main | The Five defined behavioral groups of Generation Y'ers and Generation Z'ers »

May 02, 2008

How do Generation Y'ers and Generation Z'ers communicate?

This may surprise you (it certainly did me) that mobile texting didn't come out top in this survey, especially the way my daughters use their mobiles!! Habbo's Global Youth Survey looked at generation Y and generation Z teenagers - particularly aged 11-18 - to see how they communicate with other people (friends, family etc). Here are the ways they communicate:

  1. Instant Messaging via internet  81%
  2. Meeting in person   77%
  3. Text Messages   70%
  4. Talking on the phone   60%
  5. Social Networking sites  54%
  6. Email   41%

So as an employer looking to tap into this market, it does make interesting reading. Although the surprising one at the bottom is email with only 41%, it must be said that 72% of them do hold current email accounts but only use them for non-personal communication like school, work and family(!!!).

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