Are the principles of Search Engine Optimisation (SEO), a key part of today's web world in terms of Search Engine Marketing (SEM), really that innovative? Compare them to the 'old analogue world' style and see what you think.
Three of the most important aspects of Search Engine Optimisation (SEO) are;
1. Don’t do anything to upset the Search Engines means in 'old world' parlance Play a straight game
2. Make sure that you’ve got good unique content means in 'old world' parlance Offer things that add value
3. Do your best to link with other quality and relevant sites means in 'old world' parlance Hang around and network with interesting people
Is the theory behind SEO that new after all? Admittedly it has been brought up to date, but the underlying concept is no different is it, if you consider the end game?
