Google's Barbie Doll recruitment approach.

I read an article today by Matt Asay, which makes me wonder if Google are turning to blatant sexual stereotyping to aid their recruiting? Surely not I hear you cry, Google exploiting certain market sectors to get what they want?
Matt mentions that one of his friends was in San Jose for a corporate event. While waiting at the Marriott, he ran into a "swarm of beautiful young girls" that were "uniform in their good looks" and "Vogue like" beauties, coming out of the nearby Fairmont Hotel.

Bet you can't guess who they worked for? Google of course! And even better when asked what they did at Google the response was, "We're recruiters! Do you know Python?"  So no shallowness there then!! I wonder what the response would have been if he replied yes? Would they have sat him down and given him one of the impossible (and I mean impossible) Google tests (for engineers of course!)?

Using the "attractive young female" recruitment ploy in a male orientated market is nothing new, but with their position and status in the industry, do they really need to lower their standards and 'low-ball' their competition by using real life Barbie dolls to help them recruit staff? Maybe they should try the using the Stepford Wives next?