2008 - The Perfect Storm is Brewing

No I don't mean that weather thing, or the "alleged" impending financial meltdown. I am referring to waves that will be caused by the combination of fast advancing internet technology, the rise of a generation of (very) net-savvy collaborative people and global economic interdependence.
To survive these resulting waves in 2008, companies will just have to work out how to ride them, taking notice of the growing number of organisations who are already doing this, such as Microsoft, Amazon and Wikipedia. They will have to look to self generated content such as blogs, online community sites based on the already successful concept of MySpace and Facebook and social networks such LinkedIn and Ning - all within the corporate environment.All these forms of direct inputs, will be essential to companies as they seek to improve their products, processes and their services. This impending perfect storm is changing both the rules of business and the way that companies manage their people - communication and the share of knowledge and insight via "open-source" collaboration is a direction that companies of the 21st century must adopt. If they choose to try and ride the storm without looking to the future and making changes, then they will find the going very rough indeed.