Sirona Consulting

An excellent graphic on the ROI of Social Media

The world is now seemingly full of infographics, with many of them being lazy attempts to display tenuous report statistics in a way to get attention. So when you see a good one that has some depth to the information, it is a refreshing change – especially when it is about the 'murky' world of […]

How to present Social Media ROI using 1970’s Television [Brilliant!]

    Let's be honest, who is fed up with the continual talk about social media ROI? [My hand is in the air! > is yours?]So when I saw something that discusses this subject matter in clever, funny and different way, I have to say it got my attention It is from Olivier Blanchard, the […]