Sirona Consulting
persona

How To Create Candidate Personas To Recruit Talent

Do you know what you are actually recruiting for? I don’t just mean a job title and a company name. I mean, do you really understand what talent you are looking for, what it looks like and where they are most likely to be found? Over the last couple of months, I have had the pleasure […]

talent demmands affecting HR strategies

Which Talent Demands Are Causing Cracks In HR Strategies?

Are HR leaders paying dearly for chasing the unicorns and purple squirrels of the talent world, or are the business leaders being unrealistic with their demands? Two examples over the last few weeks from large companies have left me with the feeling that there is still a huge problem with the perception of the value […]

sense of community

What Recruitment Can Learn From Community Managers

Image source How often do you venture into other industries to learn and benefit from their knowledge and experiences? If you don’t you should try it sometime, as you will be surprised how much you can gain from trying it. I did this yesterday by paying to attend the FeverBee Sprint Europe Conference for Community […]

linkedin optimise

How To Optimise Your LinkedIn Profile For Recruitment and Talent Attraction #infographic

Over the last few weeks I have spent a fair amount of time helping corporate recruitment teams focus on improving their LinkedIn profiles. The objective was to ensure the recruiters get found in more relevant LinkedIn search results, and then have profiles that are appealing enough to generate a positive action by the reader. This […]

Facebook to Linkedin

Three New Changes To LinkedIn and Facebook That Will Now Effect Recruiters

Well, true to form the recruitment industry kicks off the new year in style with three big changes that have a big impact on recruiters who are using social networks as part of their recruitment strategy. They are all significant and are likely to change the way some recruiters work – or at least it […]

Yoda Linkedin

10 Reasons Why There Is a Disconnect On LinkedIn Between Recruiters and Candidates

Why do so many recruiters make wrong assumptions with regards to prospective candidates when they use LinkedIn? We all know what happens when you make assumptions, yet every single day, recruiters are making some huge ones directly regarding their target audience – candidates – on the world’s largest professional network, LinkedIn. And if you are […]