Sirona Consulting

Rant time: Why are the CIPD so damn negative all the time?

  Do you often read a press release from an organisation and wonder what frigging planet they are on?There is a line between writing for effect (ie promoting your own services via awareness) and writing what amounts to (IMO) a load of mis-leading, headline grabbing negative tosh. Well today the CIPD ventured into the latter […]

It’s been a while but the rant is back!! Why companies fail at exhibitions

We are well and truly into conference and exhibition season, and I have already been to a few of both. The conferences are interesting at the moment, because I don't know what some of them actually want to be – a lecture style or an unconference style? Personally a blend of the two works for […]