Everyone is now talking about social recruiting, using social media in recruitment, but still many people are missing a few tricks with the 'recruiting default social network', LinkedIn. Just because you have a LinkedIn profile, does not mean you are using it properly. I know – I have seen hundreds of examples of recruiters (agency and corporate) LinkedIn profiles that make me wince! It is a recruiters dream product and yet still so many of them pay it lip-service.
Anyway for the ones that want to get even more out of it, here are three brilliant LinkedIn tools to help you do your job – find and engage with more new candidates and clients.
Here are three superb tips that will help you use LinkedIn more effectively every day.
Who Works At. A simple but really good application that tells you (via a visual popup on your screen) who in your LinkedIn network works at a particular company. Not only does the app (a Chrome browser extension)prioritise the results with the most relevant people, but it also allows you to look at all the new hires and any (people) promotions or changes in the company. There, I told you it was superb, didn't I? So here is a simple example:
I went to the Accenture website in my browser and then clicked the application link(top right in the red square). This then popped up the information box:
No.1 shows the people in my network that I am connected to that work at Accenture – 4951; No.2 shows where the links are to see new hires etc and No.3 is a really quick way for you to Follow Accenture on LinkedIn. I don't have to explain the massive benefits of this tool now, do I? You are recruiters after all! Aside from using this tool to connect with people via LinkedIn, take it a stage further and then find these people (now you have their names) on Twitter or Google+ (maybe even Facebook), and engage with them on a more social level. This is a great strategy – talk to them about subjects they are talking about – and it probably won't even be work stuff. Listen, show an interest and engage with them. It is a very powerful way of developing relationships, with people that would normally wouldn't give recruiters the time of day!
LinkedIn Signal. You may not know what this is by name, but you will see it every day. This is the status update 'box' that appears in the middle of your screen when you have logged into LinkedIn. It is the updates from the people in your network No.1 in the image below:
Now, click on No.2 (red circle) and you open up a goldmine of information – the Signal search functionality.
You can now search ALL the status updates of your LinkedIn connections, using the normal LinkedIn search functionality (No.1). Then here comes the kicker – you can save the searches! Then every time you return to a search it will do a real-time search within the status updates.
So get creating searches for your competitors, influencers, industry keywords etc ! I have created a string (as you can see above) that will show anyone posting in their updates words around job seeking. Useful if you want to get active candidates.
this tool is brilliant, yet not many people are using it. Give it a try and you really won't be disappointed!
Company Updates. On your LinkedIn Company page, you will have a box on the right hand side that says Followers – carrying on with the Accenture example: These are all the people that are following them to get updates and information from them. There will be analysts, industry people, journalists etc but there will also be loads of people that are interested in working for them. Bingo! LinkedIn now allow you to segment these Followers of your company and engage with them accordingly (it is being rolled out – larger companies are getting it first). You can create specific and targeted follower lists based on different criteria: Industry, Seniority, Job Function, Company Size, Non-company Employees, and Geography.
Then using a reporting part of the page – Who Followed Your Post – you will then be able to track some excellent engagement information on your company page. So, make sure that you give people the opportunity to Follow your company on LinkedIn. This will be gold dust from a future engagement perspective. Go to https://developer.linkedin.com/plugins and add the Follow Our Company button to your website, blog etc. Don't be bashful about this, these are FREE and focused potential candidates for your company, so get them on board and build your Follower count.
These really are 3 brilliant FREE TOOLS that you should be using with LinkedIn. I cannot see any reason why you wouldn't use them.
And of course if there are any other 3rd party tools LinkedIn you want to make me and my readers aware of, please share away in the comments below.
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I am the author of the No.1 New Release on Amazon - Social Media Recruitment. I work with companies to help them improve their recruitment strategies, recruitment processes, candidate attraction, employer branding and recruitment content marketing strategy. I am also an international speaker, with a growing schedule for 2015.
Social Media Recruitment - How to Successfully Integrate Social Media into Recruitment Strategy, is published on 3rd May 2015 in UK/EU and 28th May elsewhere in the world.
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