Why mobile recruiting has to be part of your social recruiting strategy
I just want you to consider something for a moment – 27% of emails are now opened on mobile devices. So when you send out all those emails with links to jobs etc and then encourage people to share them on the many different social networks, how do think the recipient feels when they click on the link and find your careersite/website is not mobile optimised? Frustrated by any chance? I have created a simple graphic to demonstrate this:
* eConsultancy report
At an excellent Reconverse event I attended last week on mobile recruiting, some very recent mobile survey statistics (sample size circa 25,000) were shown, which made for some interesting reading:
- 72% want to receive career opportunity information on their mobile device
- 63% have searched for a job on their mobile device
- 48% have applied for a job on a mobile device
- 84% thought job organisations should have mobile friendly websites
The full survey results can be viewed here.
We are now living in a mobile world with 54% of us now owning a smartphone such as an iPhone, Android or Blackberry. All the social networking sites now have an excellent user experience on mobile devices. Yet still the majority of the full recruiting spectrum of companies, recruitment agencies, recruitment vendors etc have not yet grasped the fact that we are in a mobile world NOW!
A thought to end with. One of those (gold dust) passive candidates we all crave, sees a job on his mobile that has been sent to them via a social network from a friend. They click on the link to see more about the role, and then end up on your non-optimised careersite. They won't be able to see the details of the job, quickly lose interest and therefore will likely leave the page. The chances of them returning are slim. A golden opportunity lost……forever!
If you are serious about recruiting for the future, make sure you include mobile recruiting to your social recruiting strategy.