If you believed the hype then every single person in the world is using social media! The reality is of course much different, but it is true that large nubers are, across a wide ranging demographic.
But who is actually using Twitter, Facebook or LinkedIn? The guys at Flowtown produced (as always) an excellent social media demographic on a number of social media sites (link at the botton of this post). I have taken the data out for the three main social sites involved in social recruiting (at the moment anyway) and grouped them together for easier reading.
It makes for some interesting reading. So, here are the demographics of who is using Twitter, Facebook and LinkedIn?
I am the author of the No.1 New Release on Amazon - Social Media Recruitment. I work with companies to help them improve their recruitment strategies, recruitment processes, candidate attraction, employer branding and recruitment content marketing strategy. I am also an international speaker, with a growing schedule for 2015.
Social Media Recruitment - How to Successfully Integrate Social Media into Recruitment Strategy, is published on 3rd May 2015 in UK/EU and 28th May elsewhere in the world.
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